Translated as "the Fine Life," La Vida Más Fina encourages people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook.
"You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said.
Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Más Fina." "And with everything going on in the world, that's a perspective people really might need to hear right now. "La Vida Más Fina" celebrates the brand's proud heritage: appreciating what you have, going with the flow and choosing to live on the bright side. These beliefs are embedded deeply in Corona's - and Snoop Dogg's - roots and are universal values that continue to grow in importance. " La Vida Más Fina is a modern expression of Corona's lifestyle and respected place in culture," said Ann Legan, vice president of brand marketing, Corona. And who better to introduce this concept than Snoop?" "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. Spearheading the work is creative agency MullenLowe LA, which joined the Constellation Brands roster in March 2019. The campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. Since then, "La Vida Más Fina" has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle.
CORONA LA VIDA MAS FINA COMMERCIAL PROFESSIONAL
Now, with the return of professional sports - a category Corona has long supported - the brand is ready to share its refreshed perspective with the world.
0 kommentar(er)
